43: Starting, Growing and Scaling a Franchise From Scratch, with Row House owners Debra Strougo and Eric Von Frohlich

<div> <div> <p>Do you currently own a business and consider expanding your business into a franchise? Or are you considering getting into the franchise industry? In this week’s episode, we welcome Debra Strougo and Eric Von Frohlich, a couple who created the fitness business called, the Row House. They took the pivot to turn their business into a franchise. This couple who started their business ownership as a mom and pop standpoint and completely transformed into a successful franchise gives us some awesome insight on growing and scaling a franchise.  </p> </div> <div> <p> </p> </div> <div> <p>Debra and Eric share their story and express the importance and secrets of partnership and working together. We also discover the battles they had and the different routes they considered taking for their business. This couple expresses how they overcame situations, fought to stick with their original intention, created partnerships, articulated patience, and handled all situations critically, which ultimately lead them to success. Debra and Eric share with us some core competencies that are of much value for everyone currently in or considering the franchise industry as a business opportunity.  </p> </div> <div> <p> </p> </div> <div> <p><strong>Outline of This Episode:</strong> </p> </div> <div> <p>(08:04) How The Compatibility of The Couple’s Partnership Benefited Their Business </p> </div> <div> <p>(14:24) Maintaining Focus & Core Competencies  </p> </div> <div> <p>(15:41) Their Passion Lead Them To Franchising  </p> </div> <div> <p>(16:54) How Family and Franchising Align </p> </div> <div> <p> (22:35) Realize the Patience and Importance of Partnerships </p> </div> <div> <p>(24:05) Being Passionate and Flexible For a Franchise is Key </p> </div> <div> <p>(25:39) The Reasons and Outcomes to Always Thinking Critically and Strategically  </p> </div> <div> <p>(28:18) Driving The Ship with a Franchise  </p> </div> <div> <p>(31:31) The Truths About Aligning and Investing in Partnerships  </p> </div> </div> <div> <p> </p> <div