422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

<p><span style="font-weight: 400;">In 2011, Lauryn Evarts Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business. </span></p> <p> </p> <p><span style="font-weight: 400;">Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Nathan discuss with Lauryn and Michael about:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Lauryn built a loyal following as a college student </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The early days of podcasting and how it's evolved</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Launching the HIM & HER spinoff podcast</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Launching their first branded product </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Strategies to focus on your core audience </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why they've never missed a bi-weekly show</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Lauryn's book</span> <em><span style= "font-weight: 400;">The Skinny Confidential's Get the F*ck Out of the Sun</span></em></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Starting their podcast incubator and identifying talent </span></li> <li style="f