418. A bike design philosophy - Fredrik Palmblad and Marijn Molenaar

<p><a href="https://www.linkedin.com/in/fredrik-palmblad-077a572a/" target="_blank" rel="noopener noreferer">Fredrik Palmblad</a> (Creative Lead at AFRY Experience Studios)</p> <p>and <a href="https://www.linkedin.com/in/marijnmolenaar/" target="_blank" rel="noopener noreferer">Marijn Molenaar</a> (Design Project lead, AFRY).</p> <p><br></p> <p>We are talking about:</p> <p>- The design process of a bike?</p> <p>- 100 years doing the same thing, what is beyond a traditional bike?</p> <p>- How can we use a bike more than just a way to transport ourselves, can we have e.g. accessories, app integration, etc?</p> <p>- How can we integrate people into a design process? and use their input actively in the design?</p> <p>- How much have digitalization and (digital tools) changed the way a designer works? like a design process. </p> <p><br></p> <p>Useful links:</p> <p><a href="https://afry.com/en/project/crescent-elmer-electric-bicycle-award-winning-collaboration-cycleurope" target="_blank" rel="noopener noreferer">- The family e-bike that meets the needs of urban living and sustainable mobility</a></p> <p>-<a href="https://afry.com/en/insight/how-do-cars-fit-in-sustainable-city-future" target="_blank" rel="noopener noreferer">How do cars fit in the sustainable city of the future?</a> </p> <p>___</p> <p>Keep Up the Good Work. Keep Loving Cities ❤️️</p> <p>All opinions expressed in each episode are personal to the guest and do not represent the Host of Urbanistica Podcast unless otherwise stated.</p> <p>Let&#39;s connect and talk further about this episode <a href="https://www.linkedin.com/in/mustafa-sherif/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mustafa Sherif Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>.</p> <p>Visit  <a href="https://mustafasherif.com/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mustafasherif.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> for collaborations and nominations or email me at <a href="mailto:info@mustafasherif.com">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠info@mustafasherif.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p> <p>Follow Urbanistica on <a href="https://www.instagram.com/urbanistica.podcast/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>, <a hr