#416: How to Successfully Rebrand Your Business - with Molten's James Clarke

<div class="clickup-table-view clickup-table-view_wide"> <table class="clickup-table"> <tbody> <tr data-row="row-gsdkpy"> <td colspan="1" rowspan="1" data-row="row-gsdkpy" data-cell= "cell-388zdh"> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-66eed8f5-fcc7-4c6f-8f64-b77cb907492e">Welcome to Episode #416: with James Clarke, Marketing Director of Molten, Europe's largest listed technology venture capital firm.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-693adb1d-01d2-4e3c-b0d3-b97559cbeb9a"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-1a3511f9-1e0d-4b73-9b5d-887e70d406af">During this episode, we talk about how to rebrand your business effectively.</div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-1a3511f9-1e0d-4b73-9b5d-887e70d406af">Here are some highlights:</div> <ul> <li>In marketing, you have to try and capture the mood within the company and bring that forth because ultimately, brand is an expression of the people working from within.</li> <li>Your brand is your way of communicating to your audience about your goals and ambitions.</li> <li>Any brand changes is always a risk. But as with anything, there is opportunity within that risk. There is opportunity in recognising where the brand and where the company has changed and evolved and to have a brand that reflects that.</li> </ul> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-1a3511f9-1e0d-4b73-9b5d-887e70d406af"> </div> <div class="qlbt-cell-line" data-row="row-gsdkpy" data-cell= "cell-388zdh" data-rowspan="1" data-colspan="1" data-block-id= "block-575539f9-2de0-4600-82be-5ba4c747277a">Sponsored by <a class= "ql-link" href