415 | Critical Thinking and SEO Insights with Pedro Dias

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more. [00:04:18] What Pedro experienced at Google during the first large algorithm changes [00:20:00] The path of critical SEO thinking compared to how Google is understanding quality. [00:23:40] What do beginning SEO professionals need to know to start the critical thinking journey? [00:28:39] Should we use the tools we have or something else? [00:29:38] What is the key factor in working with client stakeholders?