384: How to Build a Strong Food Brand in 4 Easy Steps with Caro Jensen

<p><span style="font-weight: 400;">In episode 384, Caro Jensen teaches us four easy steps to build a strong food brand, stand out from the crowd and offer maximum value to our readers.</span></p> <p><span style="font-weight: 400;">Caro is a seasoned marketing professional who has worked in the food and wine space for over a decade. As a Brand and PR Manager in the wine industry she’s worked with bloggers directly and via agencies. She’s also connected bloggers and brands as a marketing consultant and works as a food and wine content creator to build her own brand and channels. In this episode, you’ll find out what branding is, why it is important for business growth and how to build a strong, identifiable and likable brand.</span></p> <p><span style="font-weight: 400;">- Branding is not just your logo.</span></p> <p><span style="font-weight: 400;">- With SEO being popular, individuality is more important than ever.</span></p> <p><span style="font-weight: 400;">- Find your brand mission and create a vision board.</span></p> <p><span style="font-weight: 400;">- How do you want to serve your reader?</span></p> <p><span style="font-weight: 400;">- Why did you start your blog?</span></p> <p><span style="font-weight: 400;">- A tag line helps others to understand quickly what you do.</span></p> <p><span style="font-weight: 400;">- Create a mood board for your brand.</span></p> <p><span style="font-weight: 400;">- Formalize your brand feel in a style guide.</span></p> <p><span style="font-weight: 400;">- Decide what photography and videography style you want to use.</span></p> <p><span style="font-weight: 400;">- What writing style will you use?</span></p> <p><span style="font-weight: 400;">- Being on brand should allow you to be yourself.</span></p> <p><span style="font-weight: 400;">- Be consistent with your branding on all platforms.</span></p> <p><span style="font-weight: 400;">Connect with Caro Jensen</span></p> <p><span style="font-weight: 400;"><a href= "https://www.caroha.com/">Website</a> | <a href= "https://www