383: Sales Leader Edmound Elzy Tells How He's Selling the New St. Louis City Soccer Club Team to Town

<p>Read the complete transcript on the Sales Game Changers Podcast <a href= "https://www.salesgamechangerspodcast.com/edmoundelzy/">website</a>.</p> <p>EDMOUND'S TIP FOR EMERGING SALES LEADERS: "Think about the margins. That’s something that’s not really a step but an example of what I’m talking about, if you’re making cold calls, what time of day are you calling? What’s the time that people are going to typically pick up the phone versus times that they don’t? Make sure you push calls into that time.</p> <p>If it’s a 5% difference and that increases your chances that you’re going to get somebody 5% in the long run and it increases your sales, there’s margins like that all across the board throughout the sales process. Whether it’s email, whether it’s social, whether it’s how you present, how you frame things, how you say things. There’s all kinds of things that you can take advantage of. Just think about little areas like that where you can get better."</p>