372: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand

<p dir="ltr">This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores. </p> <p dir="ltr">In this episode she shares:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How she established a presence in seven major retailers across the U.S. and Canada including Walmart and Target</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The ins and outs to becoming a licensed character brand, and the major benefits that come along with it</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why she doesn’t solely rely on social media for marketing and what really helped put her on the map</p> </li> </ul> <p dir="ltr">Check out this episode and others on <a href= "https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323"> Apple Podcasts</a>, <a href= "https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8fcfd638a59949a4"> Spotify</a>, and <a href= "https://www.youtube.com/@SideHustlePro">YouTube</a></p> <p dir="ltr">This episode is brought to you by: </p> <p dir="ltr"><a href= "https://www.hubspot.com/podcastnetwork">HubSpot Podcast Network</a>- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at <a href= "https://www.hubspot.com/podcastnetwork">https://www.hubspot.com/podcastnetwork</a>. </p> <p dir="ltr">Links mentioned in this episode</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Afro Unicorn Instagram: <a href= "https://www.instagram.com/afrounicorn_official/">https://www.instagram.com/afrounicorn_official/</a> </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">April Showers Instagram: <a href= "https://www.inst