#317: Get Ahead of the Curve with Video Content & SEO with Jason Knott 

<p><strong>OVERVIEW:</strong></p> <p>“It’s important to remember your competitor is only one mouse click away.” - Douglas Warner III</p> <p>Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Justin Knott, CEO of Intrepy, a Healthcare Marketing Organization, and Host of the Patient Convert Podcast. In this episode, we dive into Justin's expertise in Marketing Strategy, Search Engine Optimization, and Paid Ads. He shares valuable tips on webpage creation, content creation, and many more. Tune in to learn how to get ahead of your competitors!</p> <p> </p> <p><strong>3 KEY POINTS:</strong></p> <ol> <li>Create unique content that brings you ahead of the game.</li> <li>Plan a month ahead. Your time is worth more money than anything else.</li> <li>Maximize SEO to your advantage.</li> </ol> <p><br /> <strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li>Justin is the CEO of the company and is running the day-to-day operations of their business, while Kelly, his wife, is the president and co-founder, focusing on content creation and helping Justin develop their sales pipeline.</li> <li>"Google My Business" is foundational for ranking in the top three for the conditions, treatments, and surgeries you provide. If you want to rank for it, you need a page.</li> <li>If you don't create unique content that gives you a fighting chance against your competitors, you're already way behind.</li> <li>According to Justin, when maximizing Search Engine Optimization (SEO), an example is putting 2,000 words on your page to get it to rank. However, focusing 100% on SEO sacrifices your page's web development, web design, and UX design aspects, and it may result in something not so enticing for your audiences to read.</li> <li>There are two good ways to remedy this. One is relying on Video content as it can help you rank and increases your consumers' page time while watching the video.</li> <li>Another workaround is to use Accordion-Style FAQs to your advantage, wherei