#310: A Guide to the Product Life Cycle, Cash Generation, and the BCG Matrix

<p dir="ltr">OVERVIEW:</p> <p><strong> </strong></p> <p dir="ltr">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Product Life Cycle and what it means for your business. In this episode, we'll learn how Cash Generation ties in with Cash Usage as Jason elaborates on the Growth Share Matrix and its four quadrants. Tune into this episode to learn more about leveraging your business income!</p> <p><strong> </strong></p> <p dir="ltr">3 KEY POINTS:</p> <ol> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Cash Cows are the golden goose that funds your businesses.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What you earn from Cash Cows is invested into “Question Marks.”</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Question Marks either become “Stars” or “Dogs.”</p> </li> </ol> <p><strong> </strong></p> <p dir="ltr">EPISODE HIGHLIGHTS:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Jason uses the BCG matrix, a diagram that helps to put things into perspective what big companies go through when they have multiple products and divisions, and they're trying to work towards the following product or service line.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">This applies to you if you have a business, big or small, whatever industry.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The BCG Matrix is also referred to as the Growth Share Matrix.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Stay tuned on YouTube for the Video version of the episode showcasing the diagram.</p> </li> <li style="list-style: none; display: inline"> <ul> <li dir="ltr" aria-level="2"> <p dir="ltr" role="presentation">The matrix is a Four-Quadrant Graph, having X and Y axes.</p> </li> <li dir="ltr" aria-level="2"> <p dir="ltr" role="presentation">The X-axis represents Cash Generation.</p> </li> <li di