285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

<p>At 27, Chase Dimond is already considered a marketing veteran. In addition to overseeing the marketing teams of various companies, Dimond has also founded many of his own ventures, such as Soundjuice and ZenPup.</p> <p>His most recent company is Boundless Labs, an agency that focuses on email marketing for ecommerce—with a special focus on CBD companies. Thanks to its modern and human-centered approach to emails, Boundless Labs acquired 30 clients with six- to eight-figure revenues in a little over a year.</p> <p>Dimond has also secured mind-blowing results for those clients, such as sending emails with 40% to 70% open rates (compared to the industry average of 20% to 25%) and helping companies generate 20% to 30% of their total revenue with emails.</p> <p>If you’re looking to master the art of email marketing, this podcast episode with Dimond is a great place to start! He gives us a sneak peek into the best practices he uses with his own clients at Boundless Labs, along with other helpful insights.</p> <hr /> <h2 id="h.lm1580bynr3a">Key Takeaways</h2> <ul> <li>How Dimond got his start in marketing, growth, and acquisitions</li> <li>An overview of Dimond’s ventures, from CBD pet products to a social media platform for musicians</li> <li>Why Dimond decided to launch his email marketing agency, Boundless Labs, and how he scaled from zero to 30 clients in a year</li> <li>How design sets Boundless Labs apart from the rest</li> <li>Dimond’s perspective on email marketing as a source of revenue for his clients</li> <li>The importance of the human touch when it comes to customer retention and acquisition</li> <li>How Dimond achieves a 40-70% open rate on customer thank-you emails</li> </ul>