284 | 4 Common Wholesale Mistakes and How to Correct Them with Katie Hunt

<p><span style="font-weight: 400;">How did you decide that it was time to start wholesaling for your business? This is one of my favorite questions to ask my coaching clients, our</span> <a href= "https://prooftoproduct.com/papercamp"><span style= "font-weight: 400;">Paper Camp</span></a> <span style= "font-weight: 400;">students, and even our guests here on the podcast, because even though there are a lot of similarities between our stories, everyone's journey is so different. </span></p> <p><span style="font-weight: 400;">In some cases like mine, deciding to sell wholesale was a very intentional and deliberate choice. For me, I knew when I started my stationery business, that wholesale would be the best business model for me. I had already dabbled in custom design and I didn't love it. I had an Etsy shop that was bringing in a decent volume of orders, but it felt like a slow grind. They were small orders one by one. </span></p> <p><span style="font-weight: 400;">I was intrigued by wholesale, although I was a bit naive too! The idea of selling in higher volume, building relationships with other business owners—that felt right for me and it felt right for where I was in the season of life that I was at at the time. </span></p> <p><span style="font-weight: 400;">Now some people get into wholesale because they feel like they have</span> <a href= "https://www.prooftoproduct.com/podcast-episodes/looking-back-at-10-years-in-business-with-nikki-tyler-lovely-little-studio"> <span style="font-weight: 400;">maximized their retail direct to consumer sales channel</span></a> <span style= "font-weight: 400;">and they want to diversify. Other people got into wholesale because they were approached by stores and asked if they</span> <a href= "https://www.prooftoproduct.com/podcast-episodes/004-partnerships-collaborations-with-kristen-ley-thimblepress?rq=ley"> <span style="font-weight: 400;">sold their products wholesale</span></a><span style="font-weight: 400;">, so they figured out what that meant and how to sell wholesale on