263. Purpose: Design a Community and Change Your Life with Gina Bianchini

<p>In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life.</p> <p>She’s also the CEO and Founder of Mighty, where creators, entrepreneurs, and brands build digital communities and courses with cultural software. Myself included -- the BE Thoughtful Revolution moved to Mighty Networks in 2021.</p> <p>In 2019, Gina launched the Community Design™ Masterclass, where over 8,000 people have learned how to build a community so valuable you can charge for it, and so well-designed it essentially runs itself. Before Mighty, she was the CEO and co-founder of Ning, a pioneering global platform for creating social networks she started with Marc Andreessen in 2004.</p> <p>She has been featured in Fast Company, Wired, Vanity Fair, Fortune, Wall Street Journal, Bloomberg, and The New York Times. She has appeared on CNBC, CNN, and Charlie Rose. She is a wealth of knowledge and I know you will enjoy this conversation as much as I did. </p> <h3>Show Notes:</h3> <ul> <li>[00:43] In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life.</li> <li>[03:00] Gina shares about herself, her background, and how she found herself in this space.</li> <li>[04:05] Mighty is a software platform for people to create new digital cultures around mastering something interesting and important together. </li> <li>[06:15] Gina uses her time, talent, and focus to help people learn to live an extraordinary life. </li> <li>[07:50] Social networks are where we are making connections and building real relationships between people. The network gets more valuable to us with each person that joins and contributes.  </li> <li>[08:55] Social media is about building an audience or a following. The goal is to build the biggest audience possible. </li> <li>[10:56] This shift from social networks to a world where we are passive consumers of content as opposed to all the things that allow us to build new and interesting digital cultur