#251: Adding Value to Sell, Market, & Distribute Innovative Healthcare Solutions with Bruce Lieberthal

<p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast, discuss cutting-edge medical solutions and technologies with Bruce Lieberthal, a former practicing dentist who is now a chief innovations officer at Henry Schein, Inc. Bruce explains how he evaluates innovative solutions, advise medical and dental business units on emerging trends, and connect the company’s sales, marketing, and distribution capabilities with new products for better practices and deliver excellent patient care.</span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Bruce was a practicing dentist. Before his CIO role at Henry Schein, Inc., he was vice president for emerging technologies at the same company.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">He is also the founder of Direct Vision Software and general manager of Discus Dental Software. Bruce has been a leading provider of dental technology for almost 35 years.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Entrepreneurship runs in Bruce’s family.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Bruce pursued dentistry, and everything he knew about technology was all self-taught.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">It was with the help of his friends that Bruce tested out making a business that generates revenue out of creating software.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating a dental software was a shot in the dark at the time, yet Bruce pushed through.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Mergers and acquisitions are like the