#25: Will StoryBrand Work for Your Family-Owned Business?

<p>In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!</p> <p> </p> <p>Family-owned businesses tend to all sound the same when it comes to their messaging: their grandfather started the business from nothing 50 years ago! Unfortunately, leading with a message like this tends gets your customers sidetracked. If your family-owned business is struggling with creating a unique message, we have great news: StoryBrand will work for you! In this episode, J.J. and April walk you through how you can continue to highlight your origin story to build authority and trust with customers while still making the them the hero.</p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> You’ll also hear from StoryBrand Certified Guide Alex Schauer. Alex shares her personal experience working with her father-in-law's business to clarifying its messaging. She also shows you how using the StoryBrand framework within a family-owned business not only puts the focus back on your customer but also helps to realign and unite your entire family around a single message. You can contact StoryBrand Certified Guide Alex Schauer directly at</span> <em style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> <a href= "https://www.clarifyyourmessage.com/alex">ClarifyYourMessage.com/Alex</a>.</em></p> <p> </p> <p>--</p> <p> </p> <p>Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework