#244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show)

<p>In this summary episode, we discuss our key learnings from our conversation in early 2021 with the CEO of <a href="https://iagloyalty.com/en/"><strong>IAG Loyalty Limited</strong></a>, the company that operates "Avios" - the loyalty currency of the five airlines of the IAG airline alliance.</p> <p><a href="https://www.linkedin.com/in/adam-daniels-08a3662/"><strong>Adam Daniels</strong></a><strong> </strong>shared some of the extraordinary changes in consumer behaviour that evolved as a result the global pandemic, with dramatic increases in non-travel engagement such as online shopping, and the success of new propositions driving emotional loyalty at this particularly challenging time for all airlines and their loyalty programmes. &nbsp;&nbsp;</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/adam-daniels-08a3662/"><strong>Adam Daniels</strong></a><strong> </strong>Chief Executive Officer</p> <p><strong>2) </strong><a href="https://iagloyalty.com/en/"><strong>IAG Loyalty</strong></a></p> <p><strong>3) </strong><a href="https://letstalkloyalty.com/96/" target="_blank"><strong>#96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty</strong></a></p>