208 | How winning the Minority Business Women’s Grant fast forwarded her business with Tiffany Grimes, Posterity Paper

<p><span style="font-weight: 400;">Think back for a minute to April of 2020. We’re all on lockdown from the pandemic and figuring out new routines and ways of life. Now, imagine that you’re launching a business for the first time all while homeschooling your children and your business is taking off very quickly…</span></p> <p><span style="font-weight: 400;">This was the reality for Tiffany Grimes, founder of Posterity Paper. After winning the Minority Business Women’s Grant her business accelerated - she was able to collaborate with brands like A Beautiful Mess and Kids Made Modern.</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p><span style="font-weight: 400;">What products she sells and her primary customers [3:25]</span></p> <p><span style="font-weight: 400;">What it was like starting her business in the midst of April 2020 [4:37]</span></p> <p><span style="font-weight: 400;">Challenges she faced when she launched her business [6:32]</span></p> <p><span style="font-weight: 400;">How adopting creative practices and making meaningful connections has supported her growth [7:29]</span></p> <p><span style="font-weight: 400;">How Tiffany incorporates “heart drops” into her life [10:22]</span></p> <p><span style="font-weight: 400;">Her experience of being selected for the  Minority Business Women’s Grant [11:55]</span></p> <p><span style="font-weight: 400;">What’s surprised her about herself as a business owner [13:58]</span></p> <p><span style="font-weight: 400;">How winning the grant changed the trajectory of her business [14:52]</span></p> <p><span style="font-weight: 400;">How having support has changed her mindset on hiring [17:10]</span></p> <p><span style="font-weight: 400;">Tiffany’s thoughts on how this experience will change how she invests in her business [18:04]</span></p> <p><span style="font-weight: 400;">Her licensing project with Black Joy Paper [20:24]</span></p> <p><span style="font-weight: 400;">Tiffany’s experience with Paper Camp [22:41]</span></p> <p><spa