#166 - Benji Hyam: The Winning Mix of Outreach and Content

<p><span style="font-weight: 400;">Benji Hyam is the Co-Founder of Grow And Convert, a really good content marketing agency we were impressed with, and now we are very excited to welcome him on the show. Enjoy!</span></p> <h1><strong>HERE’S WHAT WE COVER IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How experience can lead you to the idea for creating your business</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Marrying outreach and content</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">One of the main challenges when you are creating the content</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Power of referral from a mutual connection</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to create contextual CTA-s</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Opening doors by going above and beyond </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What can positive persistence bring you</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What kind of outreach works today</span></li> </ul> <p><span style="font-weight: 400;">So, at the end of our conversation with Benji, you learned that the question you should ask yourself is</span> <em><span style="font-weight: 400;">How can I compile unique content into a resource valuable to me?</span></em><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Very important lesson is to choose strategy over tactic, to know why you’re doing things, to find out what you are uniquely positioned and what unique skill set you can bring to the table.</span></p> <p><span style="font-weight: 400;">Happy cold emailing!</span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p> <h1><strong>Resources:</strong></h1> <ul> <li style="font-weight: 400;"><a href= "https://growandconvert.com/"><span style="font-weight: 400;">