#165 - How To Find The Perfect Person To Contact At A Company?

<p><span style="font-weight: 400;">Imagine you have a product loved by your users but those users have zero purchasing power.</span></p> <p><span style="font-weight: 400;">Who should you approach for your cold email campaign? Should you reach out to the CFO/CTO/CEO, who has purchasing power or to the developer/designer/support person, who uses the product?</span></p> <p><span style="font-weight: 400;">There’s more than meets the eye</span> <span style="font-weight: 400;">when it comes to choosing the prospect you are going after, so stay tuned as we answer today’s listener question. Enjoy!</span></p> <h1><strong>HERE’S WHAT WE COVER IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to choose the right person to contact depending on the product price</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where to start from</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Changing the product benefit depending on the target contact person</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What if you have to touch multiple people in the company</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Product placement strategy </span></li> </ul> <p><span style="font-weight: 400;">So, when you are choosing who to approach in the company, consider who’s really benefiting, be sure to use unique selling points for different groups of contacts, and remember that you can really benefit if you get referrals from other decision makers to improve your chances of getting a “YES” from someone who can sign off on the sale.</span></p> <p><span style="font-weight: 400;">Happy cold emailing!</span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p>