#145: South African Consumer Loyalty Insights 2021

<p>South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that.</p> <p><a href="https://www.linkedin.com/in/amanda-cromhout-34167b2/" target="_blank">Amanda Cromhout</a>, Founder and CEO of the South African loyalty agency <a href="https://truth.co.za/" target="_blank">Truth</a> does incredible work to identify, understand and help educate loyalty professionals around the world about this diverse market.&nbsp;</p> <p>Following a year of seismic changes in consumer behaviour due to the global pandemic, the sixth <a href="https://truth.co.za/articles/whitepapers/" target="_blank">loyalty whitepaper from Truth and Brandmapp</a> asks the key questions about what's working in loyalty in South Africa and what's not.&nbsp;</p> <p>Listen to learn the incredible growth in the market and important changes in who, why and how programmes are being used.&nbsp;</p> <p>We also talk through what would be South African's favourite loyalty program if they could only choose one! &nbsp;</p> <p>A superb conversation about how the loyalty industry is evolving in South Africa in these changing times.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/amanda-cromhout-34167b2/" target="_blank"><strong>Amanda Cromhout</strong></a></p> <p><strong>2) </strong><a href="https://truth.co.za/" target="_blank"><strong>Truth South Africa&nbsp;</strong></a></p>