#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines - What's Working?

<p>Rob Burgess is well known for creating the UK's most popular frequent flyer website, written to help frequent flyers get the most out of the rich rewards and travel benefits on offer. The global pandemic has changed the rules of the industry, with paid loyalty an increasingly popular strategy that many loyalty marketers are exploring.</p> <p>In this episode, we discuss the key success factors for a paid loyalty programme, how to wow your members with a proposition they are willing to pay for.&nbsp;</p> <p>From the Intercontinental Ambassador programme, through to Pret a Manger in the UK, and the most recent announcements from Emirates Skywards - listen to hear Rob's views on what makes paid loyalty work.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/headforpoints/" target="_blank"><strong>Rob Burgess</strong></a></p> <p><strong>2) </strong><a href="https://www.headforpoints.com/" target="_blank"><strong>Head for Points</strong></a></p> <p><strong>3) </strong><a href="https://www.emirates.com/ae/english/skywards/skywards-plus/subscription/" target="_blank"><strong>Skywards+</strong></a></p>