130. How To Use Behavioral Science in Banking, Food Delivery and More–An Interview with Dr. Henry Stott, Co-founder of Dectech

<p><span style="font-weight: 400;">Today I am very pleased to introduce you to Dr. Henry Stott, cofounder of Dectech, a behavioral science consultancy in the UK.  As you’ll hear on the show today, Dectech works with all sorts of companies and industries, from banks to insurance and food delivery. They use randomized controlled trials and other techniques to help companies understand behavior and properly apply it within their businesses.</span></p> <p><span style="font-weight: 400;">Dectech is not new to the space. It was founded nearly two decades ago in 2002, so they have lots of background and foundations they build upon. </span></p> <p><span style="font-weight: 400;">During our conversation, Henry and I talk about all sorts of concepts, like nudges, anchoring, relativity, framing, habits, and more—and all those past episodes are linked for you in the show notes, as well as the book</span> <em><span style="font-weight: 400;">The Mind is Flat</span></em> <span style="font-weight: 400;">written by Henry’s cofounder of Dectech, Dr. Nick Chater.</span></p> <h4><span style="color: #95a5a6; font-size: 10pt;"><strong><em>I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.</em></strong></span></h4> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:40] I am very pleased to introduce you to Dr. Henry Stott, cofounder of Dectech, a behavioral science consultancy in the UK.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[02:43] Dr. Stott started Dectech about 20 years ago with his cofounder, Dr. Nick Chater. They have spent the last 20 years refining their view on how you harness those methods to more accura