13 Midos HaRachamim #1 - Why start on Motzei Shabbos - and why 4 days before Rosh HaShana?

This is an 8 part series explaining the power of the 13 Midos HaRachamim. What do they mean in simple relevant terms - and what should we be thinking when we say them? Rather than mumble some seemingly "magic formula" - use them to become the best "you" you can be!