113 - Building and Growing your Relationships with CRM Pioneer, Jon Ferrara

<p><span style="font-weight: 400;">Jon Ferrara is the founder and CEO of Nimble, an award-winning social sales, and</span> <span style="font-weight: 400;">marketing CRM for individuals and teams. It's Ranked #1 in Overall Satisfaction by G2</span> <span style="font-weight: 400;">Crowd and integrates with Microsoft Office 365 and Google G Suite. Learn more at</span> <span style= "font-weight: 400;">Nimble.com.</span></p> <p><span style="font-weight: 400;">Ferrara was the creator and co-founder of the award-winning customer management</span> <span style="font-weight: 400;">product GoldMine. In 1999, Goldmine was acquired by FrontRange and Ferrara left to</span> <span style= "font-weight: 400;">pursue other interests. During those years, Ferrara continued to watch the CRM market.</span> <span style= "font-weight: 400;">He saw that most of the CRM products that were serving small businesses moved</span> <span style= "font-weight: 400;">upmarket (and became more costly and complex) or fell by the wayside, leaving the</span> <span style= "font-weight: 400;">market underserved.</span></p> <p><span style="font-weight: 400;">Shannon and Jon discuss the importance and value of knowing your customers, best</span> <span style="font-weight: 400;">practices for documenting that information to benefit both the sales team and the</span> <span style="font-weight: 400;">company as a whole. They also touched on the concept of social selling and using</span> <span style="font-weight: 400;">social media as one of your primary channels of engagement towards your current and</span> <span style= "font-weight: 400;">future customers. Shannon invites Jon to share more about his experiences in</span> <span style= "font-weight: 400;">developing his original CRM software solution, Gold Mine back in the late 80’s.</span></p> <p>LEARN MORE ABOUT JON FERRARA:</p> <p>Email: <a href="mailto:jon@nimble.com">jon@nimble.com</a></p> <p>Instagram: <a href= "https://www.instagram.com/jonferrara/?hl=en">@JonFerrara</a></p> <p>Facebook: <a href= "https:/