107. Transitioning from Founder-led to a Scaleup: Lessons Learned and What’s Next with CampfireSocial’s Erica Bishaf

<p><span style="font-weight: 400;">Are trade shows now a distant memory?</span></p> <p><span style="font-weight: 400;">In today’s time and with the climate brought about by COVID-19, trade shows look like a thing of the past.</span></p> <p><span style="font-weight: 400;">But one entrepreneur saw the opportunity to fill the gap in the space and modernize what used to be so common. CampfireSocial’s Founder and CEO Erica Bishaf shares her journey so far as a startup in its early stages. As the first omnichannel platform designed solely for industry verticals and organizations, they are at the forefront of what could be revolutionary.</span></p> <p><span style="font-weight: 400;">The path from startup to scaleup often starts with solving a problem. So this episode is sure to help you see what challenges a young startup faces as it builds and grows.</span></p> <p><br /> <br /></p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Erica’s background and why she started CampfireSocial</span> <strong>[01:20]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What are trade associations and what are they for?</span> <strong>[05:31]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Erica is modernizing the trade show</span> <strong>[06:42]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Applying the same idea in the pet space to trade associations</span> <strong>[08:51]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Her first priorities during the early days of her startup</span> <strong>[13:05]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Your team has to be on board with your passion</span> <strong>[20:03]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The impetus for her to start fun