#107 — #DeepDive on Sales— Colin Coggins & Garret Brown

<p>https://bit.ly/Go_BelowtheLine &nbsp;&nbsp;<br> <br> Garrett Brown and Colin Coggins are two adjunct professors at University of Southern California at The Marshall School of Business. Garrett and Colin are so brilliant, their class has now became one of the most popular classes on campus. In this episode, James takes a deep dive into the world of sales. Garrett and Colin speak about the concept of "Everyone" is in sales. All of their insights are counter to what people would call a conventional way of sales. James also speaks to them about what shifted their mindset into what it takes to be a brilliant salesperson compared to a normal salesperson. They also spoke about what it means to sell with love instead of fear. To conclude the episode, Garrett and Colin talk about how "Happy Accidents" form a bond between seller and consumer. &nbsp;<br> <br> Where to find Garrett and Colin: <br> https://www.linkedin.com/in/garrettjbrown <br> https://www.linkedin.com/in/colincoggins <br> <br> Subscribe to their latest content and upcoming book: &nbsp;<br> https://www.agency18growth.com/ <br> <br> 00:00 Intro <br> 02:39 What comes to mind when you think of Sales <br> 14:29 Being yourself when selling <br> 31:03 The cycle of sales <br> 54:14 Communicating out of fear or love <br> 1:05:11 Teaching undergraduates about love in sales &nbsp;<br> 1:10:49 How Garrett and Colin became a duo &nbsp;<br> 1:25:03 Can you be great at sales if you don’t believe in the product? <br> 1:29:20 Great sales people talk to themselves <br> 1:41:19 Motivated speech 1:49:53 Process vs Results <br> 1:56:31 Resilience in sales &nbsp;<br> <br> Hit the show hotline and leave a question or comment for the show at 424-272-6640, email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline &nbsp;&nbsp;<br> <br> Support Our Sponsors Magic Mind https://magicmind.co<br> <br> NetSuite by Oracle https://netsuite.com/BTL <br> <br> About your host, James: &nbsp;James Beshara is a founder, investor, advisor, a