102: A CMO's Perspective: "Reading the Zoom" and other Sales Enablement Tips: W/ Caroline Tien-Spalding (CMO@Aptology)

<p>When you&nbsp;have tens of thousands of data points on what characteristics make sellers a success, and you are an experienced CMO as well, you figure out a thing or two about sales enablement, content, virtual selling and more.</p> <p>In this lively interview we discuss the importance of content, "Reading the Zoom", sense making and simplification with Aptology's CMO Caroline Tien-Spalding.</p> <p><a href="https://www.linkedin.com/in/tienspalding/" target="_blank">https://www.linkedin.com/in/tienspalding/</a></p> <p>#salesenablement #contentmarketing #CMO #digitalselling #virtualselling</p>