10 Key Factors to Successfully Branding Your Insurance Organization

<p>In the first installment of a 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines the first of 10 essential factors to successful brand-building, drawn from his published work, <em>The Powers, 10 Factors for Building an Exponentially More Powerful Brand, </em>co-authored by Tony Wessling. In part one, Aartrijk discusses Power 10: “Preparing for the long-haul.”</p>