083: The How and Why of Copywriting with Geoff Kullman

<p>Expert copywriter Geoff Kullman is on the show this week. Geoff is one of my favorite Canadians! We cover the how and why of copywriting, why businesses should care about copy, what common mistakes are made, what happens in the brain when people hear a story, and Geoff's go-to copywriting techniques.</p> <p>Geoff's site: https://geoffkullman.com/</p> <p>***</p> <p>Have me guide you through starting your podcast, soup to nuts, A to Z, over 10 weeks. Join my Podcast Launch Intensive - <a href= "https://dannyozment.com/pli">https://dannyozment.com/pli</a> </p> <p>***</p> <p>Want to learn more about how to market, grow, and monetize your podcast? Consider joining my podcaster mentormind.</p> <p><a href= "https://dannyozment.com/mentormind">https://dannyozment.com/mentormind</a>  </p> <p>***</p> <p>TextExpander (affiliate) - <a href= "https://dannyozment.com/textexpander">https://dannyozment.com/textexpander</a></p> <p>***</p> <p>My Recommended Resources - <a href= "https://dannyozment.com/resources">https://dannyozment.com/resources </a></p>