033: 6 Figures in 6 Months with Wendy Poon of Mama’s Milk Bar

<p><span style="font-weight: 400;">Wendy Poon had a business idea in her head for over 4 years. It came from a place of vulnerability because she struggled with low milk supply after having her first baby. When the pandemic hit, Wendy knew that her health-driven solutions for postpartum difficulties could be shared with a community of mothers in need. </span></p> <p> </p> <p><span style="font-weight: 400;">Mama’s Milk Bar makes clean-ingredient hot drinks, protein, and lactation blends to support a mom’s needs during pregnancy, breastfeeding, and an active postpartum lifestyle. Within 6 months of launching, Wendy made 6 figures of sales and created a “village” of repeat customers cheering on the brand. </span></p> <p> </p> <p><span style="font-weight: 400;">In this interview, Mollie and Wendy discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How her product self-research built a network of health experts, business advisors, and future customers</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How her background in packaging and graphic design helped create a beautiful brand image that makes moms feel special</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Sourcing from local producers to create an entirely New Zealand made product </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">helped her build a network of pre-launch microinfluencers</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating a brand persona of solidarity, honesty, and inspiration through Instagram</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why their community members are called “elders” </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">