014: How to Create an Enterprise Model That Bridges the Gap Between Farmers and Customers with Ori Zohar

<p><em><span style="font-weight: 400;">"What was missing was the connection between the farmers to the customers." -Ori Zohar</span></em></p> <p><span style="font-weight: 400;">The centralized food system is broken and it needs to be fixed. In order to bridge the gap between farmers and customers, we need to create an enterprise model that allows the customer to buy produce directly from farmers. This is the only way to create a sustainable agricultural economy.</span></p> <p><span style="font-weight: 400;">An enterprise allows farmers to sell their products more easily and at a higher price point because they are able to reach customers who are willing to pay more for their products.</span></p> <p><span style="font-weight: 400;">Moreover, business owners will be able to provide customers with more information about the food they are eating, where it came from, how it was produced, and what is in it. </span></p> <p><span style="font-weight: 400;">On the other hand, customers also benefit because they get fresh, local produce delivered directly from the farm. This also reduces food miles which is good for the environment. So, it's a win-win!</span></p> <p><a href="https://www.burlapandbarrel.com/"><span style= "font-weight: 400;">Burlap & Barrel</span></a> <span style= "font-weight: 400;">partners with small, local farmers in order to support their livelihood and end inequality in the food system from its roots. This partnership has also allowed them to source out natural spices that are not available in the US as well as ensure that the products are all high-quality and taste great.</span></p> <p><span style="font-weight: 400;">Learn more about the mission of Burlap & Barrel and how they're solving a major need in our food system as Justine interviews the company's co-founder, Ori Zohar. Justine and Ori also discuss why consumers care for good ingredients, how companies can help educate their consumers on what they're buying and how to buy them, how to create a better brand reputation, and Ori's secret spice that