#00011 How to be a rainmaker: the premature ghost of sales expert Jeffrey Fox

<p><span style="font-weight: 400;">Folks, this is a different kind of episode. The original intent was to interview Jeffrey Fox, the author of "How to be a rainmaker," and to uncover the deep and universal lessons in what is ostensibly a book about sales.</span></p> <p> </p> <p><span style="font-weight: 400;">I can safely say that I "botched" that interview and couldn't keep the conversation on topic. So today's episode is Nate interviewing Ankur on the universal lessons present in Jeffrey Fox's "How to be a rainmaker."</span></p> <p> </p> <p><span style="font-weight: 400;">We get into connections between sales, empathy, deep listening, non-violent communication, interest-based negotiation, imposter syndrome, authenticity, activism, and much more.</span></p> <p> </p> <p><span style="font-weight: 400;">References from the show:</span></p> <p> </p> <p><span style="font-weight: 400;">Jeffrey Fox's book which sparked this conversation:</span></p> <p><span style= "font-weight: 400;">https://www.amazon.com/How-Become-Rainmaker-Getting-Customers/dp/0786865954</span></p> <p> </p> <p><span style="font-weight: 400;">Marshall Rosenberg's Center for Non-Violent Communication:</span></p> <p><span style="font-weight: 400;">https://www.cnvc.org/</span></p> <p> </p> <p><span style="font-weight: 400;">The Rainmaker's Credo (Chapter I of the book), which we think applies pretty well to friendship and human relationships in general:</span></p> <p> </p> <p><span style="font-weight: 400;">Cherish customers at all times</span></p> <p><span style="font-weight: 400;">Treat customers as you would your best friend</span></p> <p><span style="font-weight: 400;">Listen to customers and decipher their needs</span></p> <p><span style="font-weight: 400;">Make (or give) customers what they need</span></p> <p><span style="font-weight: 400;">Price your product to its dollarized value</span></p> <p><span style="font-weight: 400;">Show customers the dollarized value of what they will get</span></p> <p><span style="font-weight: 400;">Teach customers