The Gift of Small Potatoes: How a Culture of Generosity Empowers Mission-Driven Brands to Win Trust, Earn Loyalty, and Unlock Abundance

1. Is Philanthropy a Practice or a Virtue?

2. The Gift of Small Potatoes

3. Generosity is a Branding Challenge

4. What Defines a Culture of Generosity?

6. Build the Brand Identity and Model the Desired Behavior

7. Setting the Right Tone

8. Understanding Your Stakeholders

9. Talking the Talk

10. Engaging Employees in Shared Values and Actions