The Parables of Business: How Old Wisdom Can Help You Create New Mindsets

A business ebook that’s not your “usual” business ebook, The Parables of Business offers business tips and advice through the art of storytelling. It also shows how old mindsets can help you forge successful paths in today's new business marketplace. It brings together a collection of eleven stories that will help business owners build not only their business and brand loyalty, but also employee loyalty and a mindset to do business the right way. There are stories about collaboration, entrepreneurship, social media Zen, overcoming adversity and much more. Because of the storytelling approach, it offers something for everyone, from solo entrepreneurs to small-to-medium business owners, as well as human resource departments, internal teams and external contractors. --------------- Praise for The Parables of Business: “Regardless of your industry, your status, your knowledge or know-how…this eBook WILL teach you something. It WILL inspire you and make you re-think of how you’re doing things, whether online or off.” Ingrid Abboud, Owner, nittyGriddy Marcom “Danny offers lessons about knowing your audience, creating your unique selling proposition, building your brand, determining your potential, and more. But they’re all told in stories that are easy to relate to and fun to read. This book is for you if you’re an entrepreneur, an intrapreneur, or thinking about starting your own business.” Gini Dietrich, CEO, Arment Dietrich. “So many books focus on technologies that change by the minute. Which then makes those books obsolete a month later. The Parables of Business is the kind of book that your kids can read 20 years from now, and the lessons will still apply.” Dino Dogan, Founder, Triberr. “Long before social media and the world wide web for that matter, the best companies and most recognizable brands in the world were established by men and women just like you. What were their secrets? What made them so successful? How were they able to make their company/brand a household name all over the world for the better par