Karak With Mahreen

Mahreen sits down with Cassim and Ahsan Pardesi, the visionary founders behind a huge family-owned perfume brand based in Dubai, for a deep session on the booming fragrance industry. They talk about the global rise of Dubai perfumes, overtaking international competitors, the secrets behind building a legacy brand, the art of scent creation, family business dynamics, and how Middle Eastern fragrances are taking over the world. Follow Karak With Mahreen for more real stories and voices from across the world. Instagram: https://www.instagram.com/karakwithmahreen TikTok: https://www.tiktok.com/@karakwithmahreen YouTube: https://www.youtube.com/@KarakWithMahreen