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If you are asking “What is SPF?” or “What is DKIM?” or “What is DMARC”, or generally “What is email authentication” and “Why do I need it”, well, you are far from alone. There is a lot of confusion around email authentication, so here is a plain English, simple explanation of what each email authentication is, and what it does.

First, SPF stands for Sender Policy Framework, DKIM stands for DomainKeys Identified Mail, and DMARC stands for Domain-based Message Authentication, Reporting and Conformance. But, in the immortal words of the movie Airplane, that’s not important right now. What is important is that you understand how these things work.

Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/email-authentication-and-why-its-important-explained-in-simple-terms/

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com

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What is Email Authentication SPF, DKIM, and DMARC and Why It's Important Explained in Plain English (Season 2 Episode 36)

What is Email Authentication SPF, DKIM, and DMARC and Why It's Important Explained in Plain English (Season 2 Episode 36)

Episodes