Your Friends Might Not Care

I've been thinking a lot this week about how easy it is to confuse the people who care about you with the people who care about what you create. I also saw something very strange.<br/><br/><a href="https://www.amazon.com/gp/product/0593328973/ref=as_li_qf_asin_il_tl?ie=UTF8&#38;tag=reawitrazbla-20&#38;creative=9325&#38;linkCode=as2&#38;creativeASIN=0593328973&#38;linkId=c160c2e47d5277b57b21f0689d25b595)">The Practice by Seth Godin</a> <br/><br/>Get full access to It Matters But It Doesn't at <a href="https://itmattersbut.substack.com/subscribe?utm_medium=podcast">itmattersbut.substack.com/subscribe</a>