You Only Live Once, But You Get to Serve Twice.

<p style="text-align:center;"></p> <p>Federer, Nadal, Serena, Martina, McEnroe, Borg, Court, Navratilova…a roster of some of the best tennis players the world has ever known. </p> <p>But add one more name…Esther Vergeer to that list. Because she may actually be the most dominant and successful tennis player that you have never heard of. She won 148 career titles, 48 Grand Slam titles in singles and doubles, 23 year-end championships and seven gold medals. </p> <p>And she did it from a wheelchair. </p> <p>Esther Vergeer has used a wheelchair since she was 8, when an operation to correct hemorrhaging around her spinal cord left her paraplegic. So she took up tennis and shortly began to string together a list of titles that would be the envy of the tennis and sports world. </p> <p>From 2003 till retiring in 2013, Esther didn’t lose a single game. Not even one bad day. In these ten years, she had won 120 consecutive tournaments that amounted to 470 consecutive matches. And over the course of all these matches, she lost only 18 sets and was pushed to a match point only once.</p> <p>----more----</p> <p>Richard Krajicek, the 1996 Wimbledon champion, called her "perhaps the most successful sportsperson of all time." And with a record like hers, it’s tough to disagree. </p> <p>And surviving in your market…especially in today’s uncertain and volatile markets with the world’s challenges of the coronavirus means taking a lesson from Esther on how she approached her training…and why she thrived and won. </p> <p>It’s not about the 10X rule or playing full-tilt…it’s simply about 1%. </p> <p>Can you be 1% better than the market, your competition, and yourself? </p> <p>In this week’s episode of the Market Dominance Guys, Chris takes on through the math of this 1% and all the preparation, thoughts, and rationale behind some of the shots you need to take to survive and thrive in today’s business climate.  From a defensive lob to buy time, to a blistering cross-court forehand, there’s a shot for every situation. And domin