Year In Review, Part 2 | The Greatest Hits Of 2022!!

<p>This episode is our Year In Review: 2022 Greatest Hits Part 2! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date!</p><p>The 2022 guests featured in this episode are:</p><p>#1 - <em>Louis Houdart, E150 &amp; E151, October 5th &amp; 12th 2022</em></p><p><br></p><p>Episodes 150 and 151, released on October 5th and 12th, brought us Louis Houdart, Founder of Creative Capital. Louis is an entrepreneur, a business and investment coach, a board member and an advisor to many start-up companies. The Creative Capital China team has worked with European companies in China and helped launch little-known brands into major Western markets. By establishing pre-eminent international brand awareness and strong brand relationships, Creative Capital is one of the only firms in China focusing on widening awareness of Chinese companies beyond their home market. In this clip from episode 2, I ask Louis if he would agree or disagree, and why, with the statement that Chinese brands have met some headwinds in their attempts to be successful in Western markets, and here’s what he had to say.</p><p>#2 - <em>Jacob Cooke, E155, November 9th 2022</em></p><p><br></p><p>On November 9th we brought back Jacob Cooke for our 155th episode. Jake is the Co-Founder &amp; CEO of WPIC Marketing + Technologies, a leading e-commerce and technology consultancy that drives growth for global brands in China, Japan, and Southeast Asia. Having lived in Beijing since 2003, Jacob is a regular contributor to international media on e-commerce, retail, and technology trends in China. He’s a member of the MIT Sloan School of Management and holds an Advanced Certificate in Engineering from MIT’s Computer Science &amp; Artificial Intelligence Laboratory. Although we brought him in to discuss the impending Singles Day shopping bonanza at the time, I was really intrigued to discuss what Douyin is doing in the market lately so that’s th