WTF is Content-Based Networking? A conversation with Katherine Martin, Growth Marketer at Narrative Science

<p>On this episode of the 3C Podcast, Brett interviews Katherine Martin, Growth Marketer at Narrative Science. She explains what content-based marketing is and how she wrote a book and started a podcast to connect with new clients and customers. Katherine says that these days, brand drives demand and relationship building is key. </p><p>0:00 Intro <br>2:13 Conversation with Katherine <br>5:40 Who is Narrative Science <br>9:00 The time is now <br>10:26 Content-based networking <br>16:45 Writing a book <br>21:52 Engagement over numbers <br>24:44 New B2B marketing ideas <br>28:28 Outro </p><p>Sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Katherine: | Twitter | <a href="https://www.linkedin.com/in/katherinemartin2017/">LinkedIn </a>| <a href="https://narrativescience.com/">Narrative Science</a><br>Follow Fathom:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a></p>