Writing & Self-Publishing a Marketing Book: A No-Bull Guide

<p><span style="font-weight: 400;">Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, </span><span style="font-weight: 400;">Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It.</span></p> <p><span style="font-weight: 400;">After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn&rsquo;t work) and why you need to make sure your message is clear and compelling before writing it.</span></p> <p><strong>We covered:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why April decided to launch a book</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why keeping track of how many books you&rsquo;ve sold is difficult and why April isn&rsquo;t worried about those numbers</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The dumb questions the publishing industry asked April throughout the process</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learning experiences from writing and rewriting a book for five years</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How April made time to write her book and why she hired a one-stop-shop to put the finishing touches on the book</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why she scaled back her original manuscript to it&rsquo;s published form available now</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to find a self-publishing consulting group</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">April&rsquo;s experience with her book launch and the marketing plan that made it work</span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li><span style="font-weight: 400;"><a href="https://everyonehatesmarketers.com/product-positioning/">Apri