Working Out Your Outreach w/ Habit Formation w/ Liston Witherill *Recaped

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we’ve covered together. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">To that end, I’ll be periodically resharing some of my favorite episodes — this is one of them. I hope you enjoy it!</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Like any good seller, you want to level up your outreach game, so you set out in search of that magic tactic: You read every book, listen to every podcast, and enroll in every course out there — only to realize you could have spent that time actually prospecting.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">The lesson? Tactics can be great — but they’re next to useless if you haven’t built the right outreach muscles through <em>execution</em>.</span><br></p> <p><a href="https://www.linkedin.com/in/listonwitherill" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Liston Witherill</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, Head of Growth at</span><a href="https://goldfront.com/" target="_self"> <span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Gold Front</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, Chief of Sales Insights at</span><a href="https://servedontsell.com/" target="_self"> <span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Serve Don't Sell</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: