Win Keep Grow: The Surprising Fundamentals Entrepreneurs Need to Build and Grow a Subscription Business

<p>For a change, Mark doesn't have a guest for today. Instead, he answers questions he would have liked interviewers to ask him. And part of that is, he highlights some important ideas and insights inside his new book with the title of 'Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business.'</p> <p>Join us in this episode as we get to preview some of the golden nuggets in Mark's newest book.</p> <p> </p> <p><strong>Why you have to check out today's podcast:</strong></p> <ul> <li>Find out the important revenue buckets you must manage in subscriptions, so you maximize revenue</li> <li>Find out the three essential value levers that companies who are running subscriptions should have to manage and think about to arrive at a good pricing decision</li> <li>Discover four ways to grow your customers, so you increase revenue</li> </ul> <p> </p> <p><strong>"One of many things I find fascinating about subscriptions is that many subscription companies have figured out I have to go win customers, and I have to go keep customers. But far too few have figured out, hey, I really should spend time growing customers. And the real reason for that is it's not urgent."</strong></p> <p><strong> </strong><em>- Mark Stiving</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:05 - Why Mark wrote the book 'Win Keep Grow'</p> <p>02:13 - The three key parts he considered when he wrote the book</p> <p>03:05 - What he would do if he would rewrite the book and why</p> <p>04:10 - How traditional businesses differ from subscription type ones</p> <p>04:42 - Important three value levers that he built into the book</p> <p>08:56 - Four ways to grow a customer</p> <p>11:09 - Something fascinating about subscriptions</p> <p>12:11 - Mark's recommendation to companies</p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p>"What I found fascinating about these three value levers is they seemed obvious to me as I'm working on subscriptions. And then you step back and say, Well wait, all three of those value levers ar