Will Publishing a Book Help You With Marketing? | Ep. #1087

<p><span style="font-weight: 400;">In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.</span></p> <p><span style="font-weight: 400;">Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:52] Today’s Topic: Marketing School Live Q & A Part III</span></li> <li><span style="font-weight: 400;">[01:03] Are SEO techniques different in different countries?</span></li> <li><span style="font-weight: 400;">[01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.</span></li> <li><span style="font-weight: 400;">[01:50] Are books good marketing and branding tools?</span></li> <li><span style="font-weight: 400;">[02:00] The economics of publishing weren’t great for Neil.</span></li> <li><span style="font-weight: 400;">[03:00] Neil felt his publisher was unecessarily pushy.</span></li> <li><span style="font-weight: 400;">[04:02] Eric had a different goal than Neil did, when publishing his book.</span></li> <li><span style="font-weight: 400;">[04:25] Being able to leverage an audience is a powerful outcome.</span></li> <li><span style="font-weight: 400;">[05:20] The site</span> <a href="https://legionathletics.com/blog/"><span style= "font-weight: 400;">Muscle for Life</span></a> <span style= "font-weight: 400;">does well, because the site’s creator published kindle books and only pays for advertising on Amazon.</span></li> <li><span style="font-weight: 400;">[07:05] Why do Eric and Neil like</span> <a href="https://www.intercom.com/"><span style= "font-weight: 400;">Intercom</span></a> <span style= "font-weight: 400;">best?</span></li> <li><span style="font-weight: 400;">[07:20] Intercom has greater functionality than</span> <a href= "https://mobilemonkey.com/"><span style= "font-weight: 400;">MobileMonkey</span></a> <span style= "font-weight: 400;">