Why your small business branding is everything with Hayden Bleasel, Corellium

<p>When it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at <a href="http://jellypepper.com">Jellypepper</a>. Since then, he has advanced on to becoming the chief design officer of <a href="https://corellium.com/">Corellium</a>, where he leads the product and design teams.  </p><p> </p><p><strong>What you will learn in this episode:</strong></p><ul><li>How Hayden started his agency in the branding space</li><li>How to work with big brands in the branding field</li><li>The blueprint of helping a client with product design</li><li>The best way to get your first iteration of logo and branding</li><li>The meaning of a “minimum beautiful product”</li><li>The deep meaning behind a logo</li><li>The process behind rebranding a business</li><li>How to implement creative problem solving</li></ul><p> </p><p><strong>Resources mentioned:</strong></p><ul><li><a href="https://corellium.com/">Corellium</a></li><li><a href="https://jellypepper.com/">Jellypepper</a></li><li><a href="https://www.spaceship.com.au/">Spaceship</a></li><li><a href="https://blackbird.vc/">Blackbird</a></li><li><a href="https://www.airtree.vc/">Airtree</a></li><li><a href="https://grok.ventures/">Grok</a></li><li><a href="https://brighte.com.au/">Brighte</a></li><li><a href="https://99designs.com.au/">99 designs</a></li><li><a href="https://www.google.com/aclk?sa=l&ai=DChcSEwjFiLOhyIzzAhVWCJEKHSGsAZIYABAAGgJjZQ&ei=2flHYbinLtbU1sQP2M230AM&sig=AOD64_0uSVR1aO2-9ibP0WFdxHCrE0SgEw&q&sqi=2&adurl&ved=2ahUKEwj496uhyIzzAhVWqpUCHdjmDToQ0Qx6BAgCEAE">Fiverr</a></li><li><a href="https://www.baraja.com/">Baraja</a></li><li><a href="http://www.wayno.com/">Wayno</a></li><li><a href="https://www.metalab.com/">MetaLab</a></li><li><a href="https://otter.ai/">Otter</a></li><li><a href="https://www.clearmotion.com/">Clear Motion</a></li><li><a href="https://www.xero.com/au/">Xero</a></li><li><a href="https://vanschneider.com