Why Your Pretty Proposals Aren't Getting You Business

<p>One of the most important ways to preserve your value is to not give them away. Creating a proposal is hard work, so don’t hand them out for free. In this episode of the No BS Sales School podcast, Walker talks about being skeptical of your customers to avoid getting tricked into doing free work. </p><p><strong>HIGHLIGHTS</strong></p><ul><li>Never give out a free proposal </li><li>Be aware of your buyer's decision making process</li><li>You can't differentiate with your product or service </li><li>5 questions to ask before handing out your information</li></ul><p><strong>QUOTES</strong></p><p><strong>Walker</strong>: "It's not the questions that matter. It's what you are trying to learn."</p><p><strong>Walker</strong>: "I go back to the idea that your prospect doesn't know how to buy from you. Even if they've been buying your stuff from you or somebody else for a long time, they don't know how to buy. They'll always go back to their process." </p><p><strong>Walker</strong>: "We need to be more skeptical. Hold on to your pricing. Hold on to your information. That's your leverage. As soon as you give that away, you got nothing."</p><p>Where to find <strong>Walker</strong>:</p><ul><li><a href="https://www.linkedin.com/in/walkermckay/">LinkedIn</a></li><li><a href="https://twitter.com/walkermckay">Twitter</a></li><li><a href="https://www.instagram.com/nobssalesschool/">Instagram</a></li><li><a href="http://www.7salesmistakes.com/">Free training course</a></li><li><a href="https://www.walkermckay.com/">www.walkermckay.com</a></li></ul>