Why Your Personal Brand is So Important to Your Business

<p><strong>Your audience wants to know the person behind the brand.</strong> <span style="font-weight: 400;">Don’t believe me? Take a look at the difference between Spanx’s Instagram engagement and Sarah Blakely’s  (CEO and founder of Spanx) engagement. This boils down to one very important fact: our clients and customers want to know, like, and trust us before they support our product and brand.</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, we have a very important conversation all about building a personal brand. We discuss the difference between a personal and a business brand while sharing some tips on how you can build your personal brand. If you’re confused about how and why you should establish a personal brand, this episode is for you. Tune in as I discuss why your personal brand is so important and how it’ll help you build that know, like, and trust factor with your customers.</span></p> <p> </p> <p><strong>In this episode, we cover:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you’ll follow the entrepreneur and not their product</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Showing up on Instagram and building your personal brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What are content pillars and why are they important</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Reframing the way you think about your Instagram community</span></li> </ul> <p> </p> <p><strong>IG Quotes:</strong></p> <p> </p> <p><em><span style="font-weight: 400;">“Think about your Instagram community like your best friends. You're not talking to them in a professional manner. You're talking to them like friends, and sometimes your Instagram community is closer to you than anyone else because they're showing up daily.” - Dana Bowling</span></em></p> <p> </p> <p><em><span style="font-weight: 400;">“Bethenny Frankel crea