Why Your Company Needs a Business Podcast Now - A Message from Your Host, Ben Fanning

<p>You're missing out on the most powerful way to communicate your leadership message, and your company is wasting thousands of dollars trying to build its brand and reach your customers. </p><p>You and your team are putting in the time and effort and could be leveraging THE tool to effectively work smarter, not harder.</p><p>-----</p><p>Podcasting isn't just for sports, comedians, star trek fans, and personal development personalities (Joe Rogan/Tim Ferris). In fact I had a conversation literally last week where an executive shared his company generated $500,000 in sales from one podcast they launched! They aren't a tech or media company. They are an old-school legal company.&nbsp; That's right....&nbsp; </p><p>Business podcasts make a profitable impact for both new and old-school companies.</p><p>Now is THE time for companies to start one. It’s the <strong>boom time for business podcasting,</strong> and companies are getting enormous results.</p><p>Podcasting will be a $4 billion industry in two years (PWC). </p><p>Here are four reasons why your company needs a business podcast now ...</p><p><strong>1. Your customers, employees,and suppliers are already listening. </strong></p><p>- Each week, more Americans listen to podcasts than have <a href="https://www.businessofapps.com/data/netflix-statistics/" rel="noopener noreferrer" target="_blank">Netflix</a> accounts.</p><p>- One-third of the American Population listens to podcasts regularly.</p><p>- 51% of monthly podcast listeners have a full-time job while 25% have a college degree.</p><p><strong>2. It's the best way to sell. </strong></p><p>- Podcast ads are the most recalled type of ad, with 86% of respondents saying they remember seeing or hearing an ad. (Super Listeners 2021 report)</p><p>- About 62% of listeners consider new products and services from hearing about them through podcast advertising.</p><p>- And <a href="https://blog.podbean.com/podcast-advertising-in-2020/" rel="noopener noreferrer" target="_blank">80% listen to most of a podcast episode</a>