Why Your Agency Needs a Soul in Order to Maintain Great Culture

<p>Is your agency purpose-driven? A shared purpose is something your employees will rally around and identify with. It is critical to create a sense of belonging and have their buy-in. Today’s guest built a successful agency with a great culture his employees really appreciated. When he exited the agency, he felt so inspired by the outpour of messages from those impacted by its culture that he decided to write a book on creating an agency with a purpose and a soul.</p> <p><strong>Ralf Specht</strong> is an <a href= "https://ralfspecht.com/" target="_blank" rel="noopener">author and business leader</a> dedicated to making soulless companies a thing of the past. As the CEO of a global digital agency, he focused on building a culture focused on connecting the different teams. Years later, he received many messages thanking him for the agency culture he had created.</p> <p>In this episode we’ll discuss:</p> <ul> <li>His proven framework for building culture.</li> <li>Why you should have a purpose if you want a successful agency.</li> <li>How he made culture a hard fact.</li> </ul> <h2>Sponsors and Resources</h2> <p><strong>E2M Solutions: </strong>Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out <a href="http://e2msolutions.com/smartagency" target="_blank" rel="noopener">e2msolutions.com/smartagency</a> and get 10% off for the first three months of service.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a> | <a href="https://www.stitcher.com/show/the-smart-agency-masterclass-marketing-bus