Why Your Agency Leadership Style Must Evolve to Enable Growth

<p>How would you define your agency leadership style? Has your leadership evolved as your agency grows? Or has it remained stagnant as you keep doing things the way you've always done them? Ideally, your style should align with your agency culture and enable the desired outcomes for your agency. Finding your ideal leadership approach takes time, but it helps to first clearly define your goals. Furthermore, what kind of culture do you want to foster in your business? As today's guest explains, agency owners need to adjust their leadership style as their agency continually grows. She shares how she's identified the right leadership style for her agency's current stage, and how her leadership team has also adopted styles that align with how they want to show up for the agency.</p> <p><strong>Bobbie Bailey</strong> is the owner and president of <a href="https://whatisyourm.com/agency/" target="_blank" rel= "noopener">M Agency</a>, a digital agency that partners with companies looking to build memorable brands, websites, and marketing campaigns. As a full-service creative marketing agency headquartered in the Pacific Northwest, they work with clients in a variety of industries. Bobbie is an accidental agency owner whose career has taken many twists and turns. She is on the show reflecting on the transition from print advertising to digital and her evolution as an agency owner and leader.</p> <p>In this interview, we’ll discuss:</p> <ul> <li>Evolving your digital agency to focus on what clients need.</li> <li>Helping brands adapt to the digital age.</li> <li>What type of leadership style enables agency growth?</li> </ul> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHear